Consumers in the health and supplements space are no longer relying solely on traditional search engines to make decisions.

Instead, they’re turning to AI platforms like ChatGPT, Google Gemini, and other large language models for trusted guidance on supplements, ingredients, and wellness brands.

Rather than comparing dozens of websites, users are asking AI for direct recommendations on what to take, which brands are credible, and what products best suit their health goals.

This shift is fundamentally changing how supplement brands are discovered and trusted.

Visibility is no longer just about ranking on Google.

Brands now need to appear in AI-generated answers—where credibility, structured data, and authoritative content directly influence purchasing decisions.

Search is also becoming increasingly agentic. AI assistants are now researching ingredients, comparing formulations, evaluating reviews, and recommending products on behalf of users.

For health and supplement companies, this creates both a challenge and a major opportunity.

Xtract was built specifically to help brands navigate this shift.

We provide detailed AI visibility audits, giving in-depth insights into how your brand, products, and ingredients appear across AI platforms. Alongside this, we focus on driving high-quality organic traffic through strategies that combine traditional SEO with advanced AI optimisation.

Through our ongoing monthly retainers, we continuously improve your presence across both search engines and AI-driven discovery platforms—ensuring your brand remains visible, trusted, and competitive in the next generation of health search.